 | From the Editor's Desk
Customer Data: Designing for Transparency and Trust In this article, the three share the results of a survey of 900 people across five countries, which looked at attitudes about data privacy and security. It examined what people knew about the information trails they leave online, which organizations they did—and did not—trust with their data, and which data they valued the most.
The results show that the value consumers place on different data depends a lot on what it is and how it is used. In general, the perceived value rises as the data’s breadth and sensitivity increases from basic, voluntarily shared information to detailed, predictive profiles that firms create through analytics, and as its uses shift from benefiting the consumer to benefiting the company. If data is used to improve a product, consumers generally feel the enhancement itself is a fair trade, but they expect more in return for data used to target marketing, and the most in return for data sold to third parties.
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WorkWhat Wall Street’s Top Recession Gauge Is Saying Now   This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. WorkSoftBank is suing portfolio company IRL after it admitted 95% of its users were fake. VCs are stressing the need for ‘uncomfortable’ due diligence  © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions.
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Candidates but Only One Trump  Shane Goldmacher is a national political reporter and was previously the chief political correspondent for the Metro desk. Before joining The Times, he worked at Politico, where he covered national Republican politics and the 2016 presidential campaign. More about Shane Goldmacher WorkSongwriter Randy Rogel On Writing 'Yakko's World' For Animaniacs  "I remember, early on, a Warner Bros. executive saying to me that my songs were too hip for the room and that I should be writing more in the style of Barney. I told him that kids are a lot smarter than he thinks. Fortunately Steven Spielberg agreed with that." WorkWorkWorkMortgage rates are falling but don't celebrate yet  In practical terms, many borrowers face monthly repayments under a new deal that could be hundreds of pounds more expensive than their previous mortgage, and they will need to budget accordingly to try to cope with that financial hit. 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WorkLandmark NHS recruitment plan in danger from applicant shortfall They added: “Healthcare courses were in high demand during the pandemic and while this has rebalanced, we are still seeing strong demand, with the latest applicant numbers for nursing and midwifery courses still 12% higher than in 2019, and thousands more applicants to study medicine than there are places available.
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