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TradeBriefs Editorial

From the Editor's Desk

How to Run a Business in 2020

In recent years, stars have lent their names to all kinds of sneaker collaborations. Puma had Rihanna. Reebok had Gigi Hadid. Adidas had Kanye West. Nike had … Jesus Christ?

Not exactly. In October, a pair of "Jesus shoes" - customized Air Max 97s whose soles contained holy water from the River Jordan - appeared online for $1,425. They were designed by a start-up called MSCHF, without Nike's blessing.

The sneakers quickly sold out and began appearing on resale sites, going for as much as $4,000. The Christian Post wrote about them. Drake wore them. They were among the most Googled shoes of 2019.

Continued here

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