When Pricing Your Product, Go Big or Small - The Middle Doesn't Sell Well
We make buying decisions with emotions much more than we do with logic.
In his fantastic book, Alchemy, Rory Sutherland (vice chairman of Ogilvy) tells us we get an emotional rush under two types of buying conditions: 1. When we get a great deal/discount, and 2. When we pay a lot of money.
The low and the high prices produce a dopamine squirt in our brains.
India's sugar production to stay higher, six million tonnes of surplus looms Bountiful sugar output in India in the current 2019/20 season will leave around 6 million tonnes of surplus for the next year.Mills are likely to produce 26.5 million tonnes of sugar in 2019/20, 1.92% more than the November forecast of 26 million tonnes
Surf Excels as HUL's top brand, nets over Rs 5,000 crore in sales Surf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nielsen data said. It accounted for roughly 14% of the company's net revenue and 45% of its laundry segment sales. Nielsen didnt respond to a request for comment.
Times Internet in advance talks to acquire TVF Mumbai-based video streaming and production company the viral fever or TVF is in advanced talks with Times Internet for a possible buyout.
Ecommerce Is More About Delivery Than The Actual Product For an ecommerce company, the first touchpoint with its customer base is when users open the website to browse through the inventory to place an order. "Logistics plays an important part here, as for the order to be delivered, the company must know the past performance of the shipper and its logistics
How To Stop Platforms Like Google and Facebook From Eating The World Big tech companies are seeing unbridled growth, larger now than the largest governments. While technology outpaces regulation, there's a strong need to establish 'techlash', or policy against absolute power in tech, to protect the public good
Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.
Indian Railways earned Rs 9000 Cr from ticket cancellation charges, non-cancellation of wait-listed tickets in three years The Centre for Railway Information Systems (CRIS), in response to the RTI application filed by Kota-based activist Sujeet Swami, said that in the three-year period from January 1, 2017 to January 31, 2020, there were over nine-and-a-half crore passengers whose wait-listed tickets were not cancelled. Such passengers brought the Indian Railways revenue of over Rs 4,335 crore.
IRB bags Mumbai-Pune Expressway tolling contract for Rs 8,262 crore for 10 years IRB will upfront pay Rs 6,500 crore and then a staggered payment of Rs 850 crore in the second year, Rs 850 crores in third year, Rs 62 crores in fourth year, aggregating to Rs 8,262 crores for the concession period of 10 years and 2 months. The company will take possession of the project from March 1 and start tolling.
The Next-Gen Creatives running the show at Ogilvy India For the agency's newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - 'Ogilvy-ness' stands for team spirit, creativity & fearlessness
Home Minister Amit Shah Holds 3rd Meeting In 24 Hours Over Delhi Clashes Union Home Minister Amit Shah, who oversees law and order in Delhi, on Tuesday held his third meeting within 24 hours with senior officials of the police and the ministry amid violence in the northeastern part of the national capital.
Ajit Doval Reviews Security Arrangements In North-East Delhi National Security Advisor (NSA) Ajit Doval late on Tuesday night met with top police personnel at the office of Delhi Commissioner of Police North-East, following which he visited areas affected by violence in the national capital, which has claimed 13 lives and left close to 200 people injured, over a period of three days.
Building A Successful Startup Company Is Like Competing In The Tour de France Professional cycling is a team sport played by individuals. This is the same dynamic within startup companies. There are individual victories and internal competition. But it's all in service of the ultimate goal: the team and company succeed.
Why Planes Don't Fly In A Straight Line On A Map Have you ever been on a long-haul flight and wondered why your aircraft is taking a curved route instead of flying in a straight line when you look at the inflight map? why do planes fly in a curve around the world. Aircraft don't fly straight as the world is not flat.
Scale at Reliance Retail has not deterred its growth engine yet Retail business accounts for about 26% of Kotak's total EV estimates. In value terms, it's worth ₹3.4 trillion.Recently, the firm topped the list of 50 fastest-growing retailers during FY13-18 in Deloitte's Global Powers of Retailing 2020 index
BE Medical Electronics,
PGD Hospital and Health Care Management, CMT and MBA Finance. Pursuing MBL from NLSIU.
Experienced in Domestic and International Consulting.
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