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 | From the Editor's Desk
These are the 3 components of a great story Our brains are hardwired to hear stories, rather than hard facts.
I was recently coaching a C-suite executive from a multi-billion-dollar company. He started telling me about his background and told me he was from Mumbai. Having spent time in Mumbai, I asked: "where in Mumbai?"
"From the slums of Mumbai," he answered, "My mother had me when she was 16. She made me study - in the middle of relentless chaos - she made me study."
His answer immediately stood out to me for two reasons. One, his mother made a huge difference in his life. Two, in just a few sentences, he encapsulated the elements of telling a great story.
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