Thursday, February 13, 2020

February 12, 2020 - Why sampling continues to be a key marketing strategy for Kellogg’s

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TradeBriefs Editorial

From the Editor's Desk

The New Leadership Playbook for the Digital Age

Executives around the world are out of touch with what it will take to win, and to lead, in the digital economy. Digitalization, upstart competitors, the need for breakneck speed and agility, and an increasingly diverse and demanding workforce require more from leaders than what most can offer.

Although a significant segment of the current generation of leaders might be out of touch, they still have control - over strategic decisions, who gets hired and promoted, and the culture of their organizations - but not for long. The need for change is urgent, and time is running out for leaders who are holding on to old ways of working and leading.

Continued here

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Why sampling continues to be a key marketing strategy for Kellogg's

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Sports
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Entertainment
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There will be increased differentiation between solution-oriented service providers versus capital / infrastructure-intensive service providers.   Ripple Effect of China-US Trade War: In 2019, the adverse effects of the trade war between China and US was felt not only in the economic growth of these two giants but globally as well, and the ripple effects will continue well into 2020. China continues to be the second biggest region in the world for Foreign Direct Investment, in particular the high-tech industry, such as semiconductors, pharmaceuticals. Even as China moves away from its image as the "world's manufacturer", the country's homegrown products will be seen competing with the best in the global market. Shanghai, with almost 70 per cent of the import business of entire China, will continue to be an investment haven. As will Hong Kong, which continues to hold strategic business importance for companies investing in the Greater China market, despite the ongoing disturbances. 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