April 30, 2020 - How to Run Your Startup in a Recession

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From the Editor's Desk Efficiency Is Biting Back Decades of streamlining everything made the U.S. more vulnerable. For decades, even before Silicon Valley championed the "disruptive technologies" of the web, leaders in business and government alike have declared war on allegedly wasteful spending. Overlooked is the fact that too much zeal for lean operation has pitfalls of its own. In practice, the pursuit of efficiency has often resulted in the consolidation of smaller companies and facilities into larger ones; in greater congestion as more people are packed into smaller spaces, whether in office towers or aboard commercial airliners; and in the tight coupling of deliveries and other business processes in ways that, at least when all goes well, speed up production and reduce warehouse inventories. But consolidation, congestion, and tight coupling may also make our economy less efficient in the long run - and our society more vulnerable to outside shocks such as the coronavirus. Efficiency, in fact, can be hazardous to our well-being, and a strategic amount of inefficiency is crucial in keeping society healthy. Continued here TradeBriefs: What's important, not just what's popular! Advertisers of the day Emeritus: PG Diploma in Digital Business by Emeritus in collaboration with MIT Sloan & Columbia Business School Executive Education | Accepting Applications Emeritus: Accepting Applications for the Postgraduate Diploma in Leadership | 6 Months, Online Emeritus: PG Diploma in Innovation & Design Thinking | Accepting Applications Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Life How to Run Your Startup in a Recession Founder & CEO of Superhuman Rahul Vohra shares his guide on running a startup during a recession. Life Tests in recovered patients in S. 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Life Maharashtra: Labour-intensive units may reopen in non-red zones With four days to go for the extended Covid-19 lockdown, the Maha Vikas Aghadi government led by Uddhav Thackeray is set to grant permission for reope Life The bittersweet charms of tiramisu Its name means "pick-me-up" in Italian Life 'Chewing gum stuck on the sole of our shoes': the China-Australia war of words- timeline Calls for an investigation into the causes of coronavirus have enraged Beijing. Here’s how the spat unfolded Life Stripped Prisoners on Floor Latest Tool of Salvadoran President Life Google Meet app for video conferencing will now be free for all users People can use the service for calls with as many as 100 participants.The company said that more than 100 million people a day use Meet now Life We're Both Blind. This Is How It Affects Our Sex Life "We've had some friends who've asked us, 'If you can't see, how do you find each other attractive?'" Life A rapper mourns his father and the injustice of a supply chain Gireesh Kumar Suri gave America his everything. He ran a candy shop, drove a cab, delivered newspapers and, finally, worked a job in hospital billing that lifted him and his family firmly into the middle class. Work Jio partnership to build similar products around the world: Mark Zuckerberg Zuckerberg said the company is focused on making WhatsApp big with merging all its family of apps.WhatsApp has over 400 million users in the country Work Bangalore pharma company begins export of drug used to treat Covid-19 infection Strides Pharma claimed to be the first Indian company to develop and commercially launch Favipiravir tablets for the global markets.The drug has shown to reduce the duration of Covid-19 and improved lung conditions in patients, Strides said. Work The Mindsets of a Leader A recent study found 6 distinct profiles of leadership based on the query, "Whom do they serve?" Work Covid-19 has blown apart the myth of Silicon Valley innovation The frustration in Marc Andreessen's post on our failure to prepare and respond competently to the coronavirus pandemic is palpable, and his diagnosis is adamant: "a failure of action, and specifically our widespread inability to 'build.'" Why don't we have vaccines and medicines, or even masks and ventilators? He writes: "We could have these things but we… Work How electric planes could revolutionize commercial aviation The electric plane engine, up to 70% cheaper to operate, is one of Fast Company's World Changing Ideas honorees for 2020. Work Flywheels And How To Create Content Communities Work Loneliness is a serious public-health problem The lonely are not just sadder; they are unhealthier and die younger. What can be done? 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"I worry that Work WeWork Troubles Take Deeper Bite Out of SoftBank SoftBank said steeper-than-expected losses on office-share firm WeWork pushed its expected net loss for the latest fiscal year to around $8.4 billion—$1.4 billion more than it announced just two weeks ago. Work FDA will reportedly authorize use of remdesivir for Covid-19 after trial shows 'positive effect' on recovery time Researchers released some good news about a possible treatment for coronavirus Wednesday -- evidence that the experimental drug remdesivir might help patients recover more quickly from the infection. Work Rays, sharks, and dolphins enjoy new freedom as humans retreat from the oceans As wildlife returns to the waters around Dubai, marine conservationists face new challenges and opportunities. Work Microsoft revenue beats estimates as Covid-19 crisis boosts cloud business Microsoft benefited from strong demand for its Teams collaboration software, which now has 75 million users Work My Failed Attempts to Hoard Anything at All It helps to look at which shelves are bare. That teaches you, I suppose, what you should be hoarding. Work How to Do PR and Marketing for Startups During a Crisis in 2020 Facebook Twitter Headlines about COVID-19 have been dominating the news in recent weeks. While people are mainly concerned about taking care of their health by practicing social distancing, news stories are also addressing the major impact coronavirus has had on businesses and industries worldwide. It may seem like business is the last thing on people's … TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India April 30, 2020 - Mobile phone data may help predict COVID-19 spread two weeks in advance: Study If this mailer does not render correctly, please enable images or view online   Advertise              Unsubscribe{statpicture} Invite Friends   From the Editor's Desk A tribute: With Irrfan Khan, less was always more Irrfan's appeal lay in precisely what he could not be: a textbook Hindi film idol. He was an alternate hero. It was this same cruel month of April back in 2002. Irrfan Khan, despite more than a decade of struggle and the popular Tony and Deeya Singh serial Banegi Apni Baat behind him, had only just begun to make an impression on the Hindi cinema audience. But London-based director Asif Kapadia, who had directed him in his award winning debut feature The Warrior in 2001, told me that Irrfan was, "the Indian Benicio del Toro, Sean Penn, Gary Oldman or Vincent Gallo... He can do anything he wants... I look forward to seeing him fly." He said this for a piece I was doing back then for Outlook magazine on the new compelling actors on Hindi cinema's horizon. Continued here TradeBriefs: What's important, not just what's popular! Advertisers of the day Emeritus: PG Diploma in Digital Business by Emeritus in collaboration with MIT Sloan & Columbia Business School Executive Education | Accepting Applications Emeritus: Accepting Applications for the Postgraduate Diploma in Leadership | 6 Months, Online Emeritus: PG Diploma in Innovation & Design Thinking | Accepting Applications Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Telecom Mobile phone data may help predict COVID-19 spread two weeks in advance: Study The research, published in the journal Nature, analysed the distribution of population outflows from Wuhan, China, during the early stages of the COVI.. Telecom SC asks I-T dept to refund Rs 733 cr to Vodafone Idea The Supreme Court Wednesday granted partial relief to Vodafone Idea Ltd by asking the Income Tax department to refund Rs 733 crore to the telecom firm.. Telecom India's Shooting its New Opportunities in West Asia Through the Back of the Head Prince Mohammad ibn Salman ibn Abd al-Aziz al-Saud's city is the most ambitious civilizational project since the emperor Marcus Traianus seized Arabia to safeguard Rome's trade with India. Telecom The Realpolitik of the Reliance Jio-Facebook Deal No one can be sure about where this deal and its associated realpolitik will take us. 8 More Telecom Stories Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Finance Central Bank of India targets 1 lakh MSMEs to benefit under this new emergency credit scheme Credit and Finance for MSMEs: Central Bank of India has launched a new scheme to support businesses including MSMEs suffering from stressed liquidity and operational challenges. Finance Why many Indians are adding US stocks to their portfolio The S&P 500 also has almost no correlation with India's markets, making it an ideal hedge for domestic investorsThe weakness in the rupee against the dollar was another draw Finance Doorstep banking facility: List of banks that offer this service Many leading banks in India are offering doorstep cash delivery to its customers. The banks includes State Bank of India, HDFC Bank, ICICI Bank, Axis Bank, IndusInd Bank, Indian Bank and others. 11 More Finance Stories Food/FMCG PepsiCo sees snacking boost as lockdowns hammer soda sales The company said it had seen an increase in consumers making breakfast and snacking during the day while stuck under stay-at-home orders, leading to a.. Food/FMCG GSK to sell $3.9 billion stake in HUL GSK received the shares earlier this month in return for the sale of its Indian consumer business to HUL.GSK's plan to sell the HUL shares comes at a time when the FMCG major's stock has been one of the outperformers in a market ravaged by the covid-19 pandemic 5 More Food/FMCG Stories Software IT firms TCS, Infosys, Wipro to reduce subcontractors to control costs "We will be reducing dependency on contractors to some extent to optimize it (cost). Lateral hiring will be done for specific skills in a limited manner and we also continue to build talent within the organisation," Milind Lakkad, Global Head, Human Resources at TCS, told ET. Software Zoho plans to set up small rural offices; says will avoid lay-offs at any cost amid Corona crisis SaaS players with strong balance sheet, ability to endure cost structure that are aligned and who are not out of control in their spend are the ones who will survive this. Software What can CIOs do to keep tabs on cash flows to survive Survival, not growth, the top priority for firms in 2020: Gartner Software WhatsApp sues Israeli company for hacking attempts on 1,400 users including over a dozen Indian journalists Facebook-owned messaging service WhatsApp has alleged that Israeli spyware company NSO has launched hacking attempts on 1,400 users including senior government officials, journalists, and human rights 10 More Software Stories Ecommerce Paytm Mall gets over 3.5 lakh requests for electronics products during lockdown The platform has recorded over 3.5 lakh requests for non-essential products with demand for mobile phones rising 200 per cent. Ecommerce Opinion | Game Theory in Indian E-commerce There's a message for competitors every time Amazon announces a big ticket investment .In Amazon vs Jio-Facebook faceoff, there are important questions to ask on kiranas and monopolies 8 More Ecommerce Stories Digital WhatsApp eyes lending feature in India as Amazon rolls out Pay Later to tens of thousands of customers WhatsApp, which began testing its mobile payments feature in India two years ago, could offer at least one more financial service to people in its biggest market. In a filing with the local regulator in India, the Facebook -owned messaging platform has listed credit as one of the areas it will purs… Digital Facebook soars after reporting 'stability' in ad revenue after fall in March Facebook shares rose as much as 10% in after-hours trading on Wednesday after the company announced its first-quarter results. Digital Masks, meeting apps, and more: Here's what India searched online during the coronavirus lockdown Amidst the lockdown, Indians have been looking up a variety of things online to adapt to the 'new normal', which is more homebound, lonely, and limited. 15 More Digital Stories Franchise Fine dining experiences will never be same again, feel restaurateurs Restaurants in the city are looking to slash in-house dining capacities by 40 per cent to ensure social distancing norms are followed and also ramp up.. Franchise Vibcare Pharma Is Among the Leading Pharma Franchise Companies in India Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us! 2 More Franchise Stories HR Digital onboarding is catching up as freshers get to innovate The shift has been rather sudden for organisations and the process is still being streamlined.Telecom sector has led in honoring job offers during the lockdown HR Which Countries Were (And Weren't) Ready for Remote Work? Researchers examined the digital infrastructure in 42 countries. 11 More HR Stories Logistics Large foreign ships avoid Indian ports due to congestion The ports are preparing for a phased exit from the lockdown, as the Centre relaxes measures to kick start economic activity Logistics Airlines may get 10-day notice to restart flights "Restarting operations will depend on the situation with respect to number of (coronavirus) cases but the expectations are that it should start by the first week of June," said a senior aviation ministry official. 17 More Logistics Stories Construction Sell inventory at 'no-profit, no-loss', form own NBFCs: Gadkari tells realtors The real estate industry should adopt new technologies and reduce their construction cost and sell inventory at a low cost, said the union minister Construction Half of global workforce at risk of losing livelihoods ILO Nearly half of global workforce is at risk of losing livelihoods due to growing number of job losses amid the Covid-19 pandemic. The continued sharp decline in working hours globally due to the COVID-19 outbreak means that 1.6 billion workers in the informal economy - that is nearly half of the global workforce - stand in immediate danger of having their livelihoods destroyed, warned the International Labour Organization (ILO). According to the "ILO Monitor third edition: COVID-19 and the world of work", the drop in working hours in the current (second) quarter of 2020 is expected to be significantly worse than previously estimated. Compared to pre-crisis levels (Q4 2019), a 10.5 per cent deterioration is now expected, equivalent to 305 million full-time jobs (assuming a 48-hour working week). The previous estimate was for a 6.7 per cent drop, equivalent to 195 million full-time workers. This is due to the prolongation and extension of lockdown measures. Regionally, the situation has worsened for all major regional groups. Estimates suggest a 12.4 per cent loss of working hours in Q2 for the Americas (compared to pre-crisis levels) and 11.8 per cent for Europe and Central Asia. The estimates for the rest of the regional groups follow closely and are all above 9.5 per cent. Informal economy impact As a result of the economic crisis created by the pandemic, almost 1.6 billion informal economy workers (representing the most vulnerable in the labour market), out of a worldwide total of two billion and a global workforce of 3.3 billion, have suffered massive damage to their capacity to earn a living. This is due to lockdown measures and/or because they work in the hardest-hit sectors. The first month of the crisis is estimated to have resulted in a drop of 60 per cent in the income of informal workers globally. This translates into a drop of 81 per cent in Africa and the Americas, 21.6 per cent in Asia and the Pacific, and 70 per cent in Europe and Central Asia.   ILO Country Director in Bangladesh, Tuomo Poutiainen said, "Some sectors of the population such as women, youth, older workers, migrants and self-employed persons are disproportionately affected by the Covid-19 pandemic. "Young persons, already facing higher rates of unemployment and underemployment, are more vulnerable to falling labour demand and losing their livelihoods. Older workers (55+) are also at risk from unemployment, underemployment and decreased working hours. Women are more likely to lack social protection and have more care responsibilities. Self-employed, casual and gig workers are also vulnerable as they do not have access to paid or sick leave mechanisms, and are less/not protected by conventional social protection mechanisms." Without alternative income sources, these workers and their families will have no means to survive. Enterprises at risk The proportion of workers living in countries under recommended or required workplace closures has decreased from 81 to 68 per cent over the last two weeks. The decline from the previous estimate of 81 per cent in the second edition of the monitor (published April 7) is primarily a result of changes in China; elsewhere workplace closure measures have increased. Worldwide, more than 436 million enterprises face high risks of serious disruption. These enterprises are operating in the hardest-hit economic sectors, including some 232 million in wholesale and retail, 111 million in manufacturing, 51 million in accommodation and food services, and 42 million in real estate and other business activities. Urgent policy measures needed The ILO calls for urgent, targeted and flexible measures to support workers and businesses, particularly smaller enterprises, those in the informal economy and others who are vulnerable. Measures for economic reactivation should follow a job-rich approach, backed by stronger employment policies and institutions, better-resourced and comprehensive social protection systems. International co-ordination on stimulus packages and debt relief measures will also be critical to making recovery effective and sustainable. International labour standards, which already enjoy tripartite consensus, can provide a framework. "With the correct measures in place to protect workers, enterprises and employment, our economies and societies would recover better," said Poutiainen. This is an opportunity to learn lessons and adjust our priorities: adequate social protection to protect the vulnerable; improved working conditions to safeguard workers in their workplaces; and strong social dialogue between government, employers and workers to find sustainable solutions to labour market issues." ILO-Director General Guy Ryder said, "As the pandemic and the jobs crisis evolve, the need to protect the most vulnerable becomes even more urgent. "For millions of workers, no income means no food, no security and no future. Millions of businesses around the world are barely breathing. They have no savings or access to credit. These are the real faces of the world of work. If we don't help them now, they will simply perish". sajibur@gmail.com     15 More Construction Stories Marketing Coronavirus Impact: Dairy brand Amul doubles marketing spends; has brought back old ads The brand has allocated its advertising budgets on news channels and DD National where it is also running its old ads to connect with the diverse audiences Marketing Brand choice will be defined by meaningfulness of brands in consumers' lives: Rana Barua In today's edition of 'Beating All Odds', Rana Barua, Group CEO, Havas Group India, speaks with Naziya Alvi Rahman, Editor of exchange4media 3 More Marketing Stories Politics India Appoints New Ambassadors To Qatar, Bahrain Deepak Mittal has been appointed India's next Ambassador to Qatar, while Piyush Srivastava goes to Bahrain in the same capacity, as per an official release of Ministry of External Affairs (MEA) issued on Wednesday. Politics Andhra Pradesh Deputy Chief Minister's Attendant Tests COVID-19 Positive Andhra Pradesh Deputy Chief Minister (Health) A K K Srinivas on Wednesday said his personal attendant has tested positive for coronavirus infection. 6 More Politics Stories Sports IPL 2020: How suspension of obligations through force majeure can mitigate losses With most sporting events around the world getting cancelled or postponed, the chances of IPL taking place seem bleak. This, according to lawyer Anish Dayal, who specialises in IPL contracts, is "a clear situation of force majeure". Sports New research says players at risk of coronavirus spread to lungs Research suggests footballers and other athletes face a particular risk of the coronavirus infecting their lungs, raising major questions over attempts to restart professional football. 5 More Sports Stories Entertainment Irrfan Khan dissolved into his part, left no residue… and came home with us Irrfan Khan did everything. Or at least everything that Bollywood brought to his table, after having learnt that this tall, rangy, magnetic-eyed person could transform, into anyone, with a particular kind of magic. Entertainment Karan Johar and Zoya Akhtar to organize a fundraiser, Shah Rukh Khan, Ranveer Singh, Priyanka Chopra, Will Smith, Jonas Brothers, Bryan Adams to be a part of it Karan Johar and Zoya Akhtar to organize a fundraiser, Shah Rukh Khan, Ranveer Singh, Priyanka Chopra, Will Smith, Jonas Brothers, Bryan Adams to be a part of it. Latest Bollywood News, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News at Bollywood Hungama.com 4 More Entertainment Stories Work In Race for a Coronavirus Vaccine, an Oxford Group Leaps Ahead As scientists at the Jenner Institute prepare for mass clinical trials, new tests show their vaccine to be effective in monkeys. Work MSMEs see potential return of lockdown in the future as a major challenge: UNIDO survey ​​MSMEs have started to consider work force related solutions, through ongoing communication with workforce (including those who returned to their home state), setting up of buddy systems (potentially with retired employees and/or client technical staff), engagement with Industrial Training Institutes and hiring of temporary workers on walk-in basis. 20 More Work Stories Life Delhi Asks Centre To Pass Class 10, 12 Students Based On Internal Exams With the Central Board of Secondary Education (CBSE) not able to conduct nationwide exams amid the coronavirus crisis, the Delhi government on Tuesday urged the central government to promote Class 10 and 12 students based on internal exams. Life The surest sign that China thinks Covid-19 is under control: Its biggest political shindig is back The most important meeting in the country's political calendar is now slated to take place in May, the surest sign yet that China thinks it has Covid-19 under control. 11 More Life Stories Retail Major malls to ignore tenants' appeal for flat income sharing Last week, 195 retailers and restaurants including Future Group, Aditya Birla Fashion, Arvind Brands, Domino's Pizza, Adidas and Levi's wrote a co.. Retail Appointment shopping, online selling to become new retail norms post coronavirus lockdown 16 More Retail Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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