We've been told we're living in a post-truth age. Don't believe it.
Ten years ago last fall, Washington Post science writer Shankar Vedantam published an alarming scoop: The truth was useless.
His story started with a flyer issued by the Centers for Disease Control and Prevention to counter lies about the flu vaccine. The flyer listed half a dozen statements labeled either "true" or "false" - "Not everyone can take flu vaccine," for example, or "The side effects are worse than the flu" - along with a paragraph of facts corresponding to each one. Vedantam warned the flyer's message might be working in reverse. When social psychologists had asked people to read it in a lab, they found the statements bled together in their minds. Yes, the side effects are worse than the flu, they told the scientists half an hour later. That one was true - I saw it on the flyer.
This wasn't just a problem with vaccines. According to Vedantam, a bunch of peer-reviewed experiments had revealed a somber truth about the human mind: Our brains are biased to believe in faulty information, and corrections only make that bias worse.
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PGD Hospital and Health Care Management, CMT and MBA Finance. Pursuing MBL from NLSIU.
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