Drive a marketing strategy that is responsive, relevant and profitable with MICA’s Post-Graduate Certificate in Sales & Marketing Communication

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Learn sales and marketing communication with MICA's Post-Graduate Certificate in Sales & Marketing Communication programme

STARTS ON June 27, 2020 PROGRAMME FEE INR 1,32,500 + GST Flexible Payment Options Available ELIGIBILITY Graduate with minimum 1 year of work experience is mandatory The Post-Graduate Certificate in Sales & Marketing Communication programme from MICA is designed to help you strategically think of marketing challenges and recalibrate the ways of connecting and influencing customers. This nine-month programme offers a holistic understanding of key concepts in sales and marketing communication with a special focus on marketing management. The programme pedagogy offers an immersive learning experience with a blend of classroom lectures, online sessions, real-world case studies, group discussions, in-class activities and assignments. APPLY NOW After the completion of this programme, you will: EVALUATE - Learn how to evaluate and assess evolving market dynamics ALIGN - Understand how to effectively align sales / marketing / communication activities with the overall business strategy UNDERSTAND - Gain practical understanding of branding, channel design and development, and its impact on businesses EXPLORE - Explore frameworks and tools needed to enhance decision-making capabilities DEVELOP & LEAD - Understand how to develop and lead effective sales and marketing teams IMPLEMENT - Gain an exposure to the techniques, challenges and nuances in implementing sales, marketing and communication activities This programme will help you decipher the right balance between a customer's expectation and business objectives to drive a marketing strategy that is responsive, relevant and profitable. APPLY NOW In collaboration with

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