Sunday, December 3, 2023

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30 Under 30 Food & Drink 2024: Meet The Entrepreneurs Changing The Future Of Food - Forbes   

Growing up fourth-generation farmers, Hayley and Stephanie Painter were desperate to figure out how to preserve their family’s Pennsylvania farm. In 2020, the idea of an organic, American-made skyr yogurt brand hit, and stuck. Their yogurt brand Painterland Sisters now sells across nearly 2,000 locations at grocery stores including Giant, Whole Foods, Sprouts and Gristedes, and expects to close out the brand’s first year at retail with more than $1 million in revenue.

The Painter sisters are among this year’s stand-outs on the 2024 Forbes 30 Under 30 Food & Drink list, which highlights up-and-coming superstars from the worlds of restaurants, farming, packaged food, alcohol and recipe development who have persevered despite the odds. There’s a better-for-you banana bread mix startup, a fast-acting, caffeinated gum, a pasta brand and a line of probiotic trail mixes. Their game-changing work should be watched.

Another stand-out? Josh Belinsky, the 28-year-old who’s got milk —minus the lactose. The Boston-born entrepreneur grew up chugging chocolate milk after basketball practice, but when he became lactose-intolerant, he switched to alternative milks. Frustrated by the fillers and synthetic additives in milk substitutes, he and cofounder Manny Lubin created Slate, hawking zero-added-sugar, high-protein milks and lattes—without added protein powder. “The way I describe it is you put milk through a Brita filter,” he says. Cows are still involved: Slate simply skims the milk, then filters out the natural lactose sugars.

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