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 | From the Editor's Desk
How Discipline Can Boost Creativity Many of us have been trying to figure out how to best sustain creativity and innovation amid changes in where, when, and how we work.
So it’s a timely moment for the arrival of a new book on creativity by record producer Frederick Jay “Rick” Rubin, a former co-president at Columbia Records with a remarkable resume of commercial and creative breakthroughs. The co-founder of Def Jam Recordings with Russell Simmons and one of the forces behind American hip-hop, Rubin and his collaborator Neil Strauss have written the new book The Creative Act: A Way of Being as an invitation to “Take art seriously without going about it in a serious way.” (p. 354)
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