Wednesday, March 4, 2020

March 3, 2020 - Facebook launches multi-lingual ‘More Together’ ad campaign in India

If this mailer does not render correctly, please enable images or view online   Advertise
             Unsubscribe{statpicture}


 
TradeBriefs Editorial

From the Editor's Desk

Our Digital Lives Don't Need to Make Us Unhappy, Unhealthy, and Unwise

Fifty five years ago this month, America reached a hazardous milestone: "peak tobacco." Men and women that year smoked more cigarettes than ever before recorded - 523 billion of them. Only after four decades of slow decline - and millions of smoking-related deaths - did American culture reluctantly jettison tobacco as a symbol of social status.

Today we see another precipice on the horizon, with potentially catastrophic effects on human health. Historians and clinicians may someday call this moment "peak content." American adults now spend over 11 hours per day listening to, watching, reading or generally interacting with media - sometimes longer. That's more time than we spend eating and sleeping. From YouTube videos to viral tweets, we are ingesting a huge volume of media, and it has consequences.

Continued here


Stay informed with TradeBriefs. Get ahead!

Advertisers of the day
INSEAD: Develop core leadership capabilities | Take on senior roles | SGD 66,000 | Apply now!

EMERITUS: PG Diploma in Innovation & Design Thinking Online Program | Accepting Applications

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

 
 
Marketing
Facebook launches multi-lingual 'More Together' ad campaign in India

India is the first country in Asia Pacific region where such a campaign is being rolled out.The series of campaigns will air across television in eight languages


Marketing
How brands are riding the meme wave

As memes go mainstream, one wonders its use as a marketing tool


6 More Marketing Stories


PGDM


Politics
"This Sunday, Thinking Of Giving Up Social Media," Tweets PM Modi

Prime Minister Narendra Modi on Monday left social media users wondering as he tweeted that he was thinking of giving up his Twitter, Facebook, Instagram and YouTube accounts in a week. He did not elaborate on the reason behind doing so.


Politics
"Appreciate Warmth Of Indian People": Ivanka Trump Responds To Meme Fest

Ivanka Trump's two-day visit to India last week had sparked a meme fest like no other. She has now reacted to some of the memes.


7 More Politics Stories


Sports
Indian men's hockey team achieves all-time highest ranking, jumps to 4th spot
Indian men's hockey team achieves all-time highest ranking, jumps to 4th spot
India's excellent form in the first three rounds of the second edition of FIH Hockey Pro League has seen them move from fifth to fourth position.


Sports
Another 50 runs would have made chase more challenging: Kane Williamson
Another 50 runs would have made chase more challenging: Kane Williamson
New Zealand won the first Test in Wellington by 10 wickets in little over three days while they completed the second Test win by seven wickets even quicker.


6 More Sports Stories


b2bmarketingsymposium


Entertainment


Entertainment
AR Rahman to mentor all-female music studio in Dubai; will perform at Expo 2020
AR Rahman to mentor all-female music studio in Dubai; will perform at Expo 2020
Music maestro A R Rahman will mentor musicians and compose for a state-of-the-art, all-female music studio in Dubai, which will perform at Expo 2020 here.


8 More Entertainment Stories


Work


Work
Elon Musk tells a room full of Air Force pilots: 'The fighter jet era has passed'
Elon Musk tells a room full of Air Force pilots: 'The fighter jet era has passed'
Elon Musk also said that Lockheed Martin's F-35 fighter jet, which is the Pentagon's most expensive weapons system, should have a competitor.


7 More Work Stories


Advt: Work for the best employer - Yourself
reseller
Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

Life
Please, Please, Please Don't Mock Conspiracy Theories
Please, Please, Please Don't Mock Conspiracy Theories
People have a lot of bizarre notions about Covid-19 and the 2020 elections—but if you have to laugh, just do it in private.


Life
MIT Published a List of the 9 Megatrends That Will Shape the World in 2030. Here's What They All Have in Common
MIT Published a List of the 9 Megatrends That Will Shape the World in 2030. Here's What They All Have in Common
Climate change, transparency, and nationalism will be driving the workforce 10 years from now.


5 More Life Stories


Retail
Uniqlo seeks to make and sell here, says CEO Tomohiko Sei
Uniqlo seeks to make and sell here, says CEO Tomohiko Sei
At the opening of its third store at DLF Mall in south Delhi, Uniqlo CEO Tomohiko Sei and country marketing head Shantanu share their India plans


Retail
More convenience stores, quick service restaurants to open at metros, highways, airports; here's why
More convenience stores, quick service restaurants to open at metros, highways, airports; here's why
With a rising number of people on the move, food and beverages (F&B) retail will fly high in the country with it expected to grow 10 times its current size by 2030 across transport hubs.


9 More Retail Stories



Telecom
Trump helped Apple begin its India retail journey: Cook

Revealing for the first time that US President Donald Trump batted for Apple to help it get a strong retail foothold in India, the companys CEO Tim Co..


Telecom
Inside the battle to save Vodafone Idea

There is a broad consensus that the telecom company will not be allowed to fail. What lifelines are in the works?.Vodafone Idea's latest proposal to the government is for a floor price to be imposed on tariffs, which, if implemented, would ensure the industry's revenues double from current levels


17 More Telecom Stories


Finance
RBI may have to bail out Yes Bank if it fails to raise $2 billion by March 14

The Reserve Bank of India (RBI) is looking into all options as the fundraising deadline for Yes Bank approaches in less than 15 days according to a report


Finance
SBI Cards IPO: All The Details You Need To Know Before Subscribing

SBI Cards has launched India’s first billion-dollar IPO in at least two years. All the details you need know before subscribing.


16 More Finance Stories



Food/FMCG
Coca-Cola looks to double India volumes in 5 years

The firm does not see the economic slowdown in India impacting its business, and expects good growth in 2020.The company's CEO and chairman James Quincey did not expect the Covid-19 outbreak to have any immediate impact on the supply chain


Food/FMCG
Marketers find print media most effective to build trust and promote brands

Print is the preferred platform for product sampling and for crisis management, say analysts.Fashion retailers and luxury brands leverage local editions of newspapers for events and activations


3 More Food/FMCG Stories


Software
Infosys pays Rs 6 lakh in compounding fees to settle ex-CFO severance payment row

Infosys had agreed to pay Bansal a severance amount of Rs 17.38 crore or 24 months of salary, but the company suspended payments after he got Rs 5 cro..


Software
Israeli cloud security firm Aqua bets big on Indian market

In talks with top IT firms to embed cloud security solutions


12 More Software Stories



Ecommerce
Online car retailer Spinny raises $43.7 mn from Nandan Nilekanis VC firm

Spinny is an online-to-offline pre-owned car sale platform where customers can make purchases.Present in Delhi, Noida, Gurugram and Bengaluru, the firm has sold close to 10,000 cars


Ecommerce
Zomato Enters Fintech With Co-Branded RBL Bank Credit Card

The company has partnered with RBL Bank to launch two co-branded credit cards, Edition Classic and Edition card, for Zomato users.


3 More Ecommerce Stories


Digital
Blockchain jobs: Here are the top vacancies in Accenture, IBM and others

A LinkedIn report titled 'Emerging Jobs 2020,' anticipates Blockchain Developer to be the top role in 2020. India has the sixth largest number of blockchain


Digital
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital

In a conversation with BestMediaInfo.com, upGrad's Co-Founder and MD Mayank Kumar says the platform aims to triple its revenue by next year. The online higher education platform has set aside Rs 100 crore as TV ad spend and Rs 75 crore for digital for this year


11 More Digital Stories



Franchise
Moti Mahal back in city with chefs from Delhi

MOTI Mahal Restaurant-the connoisseurs in tandoori, butter chicken and dal makhani with its over the top taste and unique flavour, has now returned in city to serve the enthusiastic food lovers in the city. Saraf's who have successfully run the famous Zing Restaurant at Saraf Chambers for the last 15 years has now led the efforts to bring the franchise back in Orange city.


Franchise
Woodland aims to double sales to Rs 2,500 cr by FY25

"Our topline was around Rs 1,250 crore (FY19) and is growing by 10 per cent every year, which is a quite healthy and sustainable," Aero Club Managing ..


3 More Franchise Stories


HR
Capgemini to hire up to 30,000 employees in India in 2020

The hiring will be evenly split between freshers and experienced professionals or laterals as per Capgemini India chief executive Ashwin Yardi


HR
The Coronavirus Could Be Devastating to Small Businesses. Here's How Some Companies Are Fighting Back

Savvy entrepreneurs are planning ahead to mitigate the effects of supply shortages and sick employees.


17 More HR Stories



Logistics
'Monday blues' is real, and it can impact your Amazon delivery: Study

For example, time between receipt of a purchase order and shipping is 9.68% longer on Mondays than other weekdays, on average.Most supply chain managers are unaware of this impact but they can take steps to counteract the 'Monday Effect'


Logistics
Logistics vertical emerges as top job function in demand in blue-collar jobs: Report

As per the report Blue Collar Jobs Digest 2020 by OLX People among the top three job functions that saw maximum demand for jobs this year were logistics sales and customer service


15 More Logistics Stories


Construction
Three sovereign funds look to invest $400 million in Prestige

India Business News: Singapore's sovereign wealth fund GIC, Qatar Investment Authority (QIA) and Abu Dhabi Investment Authority (ADIA) are in talks with Prestige Estates t


Construction
Working Out: Banquet halls, lounges by night, co-working hubs by the day

Co-working cafés can be the ideal launchpad for startups, but eventually, such firms will require more professional, formal, secure and safe business environment at a reasonable cost, property consultant Anarock said.


14 More Construction Stories



TradeBriefs Newsletter Signup
TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    Unsubscribe

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India

No comments:

Post a Comment