March 25, 2020 - Phone makers likely to slash marketing expenditure by 70%

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Invite Friends   From the Editor's Desk 8 tips: How startups can survive the COVID-19 economic crisis For startups, this will be a particularly difficult time. In the recessions of 1982, 2000, and 2008, funding for startups dried up. While many have heard me say that great startups are often created during market downturns - sometimes, easier said than done. So here are my suggestions: 1. Survive 2. Cash is king 3. Forget about raising money 4. Revenue is likely to be curtailed 5. Opportunities 6. Downsize 7. Non-equity cash raise 8. Stay alert for the inflection point Continued here Stay informed with TradeBriefs. Get ahead! Advertisers of the day Cambridge Senior Management Programme: Become a Transformational Leader | 26 Sessions | 14 Faculty | 1:1 Career Coaching | US $22,000 | Apply Now! INSEAD ILPSE: Develop core leadership capabilities | Take on senior roles | SGD 66,000 | Apply now! Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Marketing Phone makers likely to slash marketing expenditure by 70% Smartphone companies are likely to slash their marketing expenditure by up to 70% as footfalls disappear in brick-and-mortar stores and orders slide on ecommerce sites due to the Covid-19 pandemic, market experts said. Marketing Coronavirus Impact: Why the print industry is headed for a tough time According to EY the print industry posted a 3.4% decline in 2019 to Rs 29,511 crore 5 More Marketing Stories Politics "Spreading Of Virus Not Their Fault": Trump On Asian Americans Amid Anger US President Donald Trump called Monday for protection of Asian Americans after charges that his use of the term "Chinese virus" had aggravated a backlash. Politics Opinion: Mr PM, Can We Move Beyond Announcing A Task Force?   6 More Politics Stories Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Sports Bajrang Punia donates six months' salary to Haryana's COVID-19 relief fund Apart from Bajrang Punia, BJP lawmaker Gautam Gambhir has also joined the fight against the coronavirus outbreak by offering Rs 50 lakh for equipments to treat patients in Delhi hospitals. Sports 'Life comes first, everything else can wait,' Indian athletes support Olympic postponement The quadrennial showpiece event, which was scheduled to be held from July 24 to August 9, will now be held on a date beyond 2020 but not later than summer 2021. 3 More Sports Stories Entertainment Top 10 Indian web series to watch during self-isolation To utilise your time and keep yourself entertained, stream these 10 Indian web series. Entertainment Ranveer Singh and Alia Bhatt to reunite for Sanjay Leela Bhansali's Baiju Bawra? Ranveer Singh and Alia Bhatt to reunite for Sanjay Leela Bhansali's Baiju Bawra?. Latest Bollywood News, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News at Bollywood Hungama.com 9 More Entertainment Stories Work Create An Inspiring Home Office During Lockdown Easy design tips on how to enhance productivity and harness creativity while cooped up at home during lockdown. Work Poland made an app that forces coronavirus patients to take regular selfies to prove they're indoors or face a police visit Poland on Friday released an app which requires people in quarantine for COVID-19 to periodically send selfies of themselves on request to prove they're sticking 7 More Work Stories Life Nirmala Sitharaman: GST, ITR filing, Aadhaar-PAN linking deadlines extended to June 30 Nirmala Sitharaman has also announced that minimum account balance charges and ATM withdrawal charges will be waived off for 3 months.Modi government is working on an economic package for industries affected by coronavirus Life India's swiftness in dealing with Covid-19 will decide the world's future, says WHO The epicentre. 8 More Life Stories Retail Kishore Biyani in a spot as lenders invoke shares amid stock crash, lockdown Future Group promoters are trying to raise fresh capital via a combination of equity and structured debt.Future Group stocks have lost 48-68% of their value since the start of the year due to debt and virus outbreak Retail With IPO deferred, Burger King India looks to raise ₹100-150 crore from PE funds Burger King was planning to raise around ₹480 crore in primary capital, for loan repayments, expansion.Market crash following the rapid spread of COVID-19 forced the company to defer the IPO temporarily Retail Amid Lockdown, Police Harass Ecommerce Operations, Delivery Partners Amid coronavirus pandemic which has led to lockdown in several states, there have been cases about police disrupting ecommerce operations. 14 More Retail Stories Telecom Facebook in talks to acquire stake in top Indian telco Reliance Jio, report says Reliance Jio, a three-and-a-half-year-old subsidiary of India's most valued firm Reliance Industries, may have attracted the attention of an American giant: Facebook. The social conglomerate is in talks to acquire a 10% stake in the Indian telecom operator, the Financial Times reported Tuesday. The… Telecom Airtel writes to rivals to put in place a joint disaster management protocol It has nominated its CTO Randeep Sekhon as the single point of contact and requested other TSPs to provide the same to Airtel to enable coordination at short notice for implementing this protocol. 13 More Telecom Stories Finance Goldman Sachs, PremjiInvest-backed MedPlus prepares for first IPO by a pharmacy chain Another source said MedPlus is looking to raise between Rs 800 crore and Rs 1,000 crore via the IPO Finance Indian States Take the Lead in Stimulating Virus-Hit Economy 14 More Finance Stories Food/FMCG Supply crunch likely as FMCG firms scale down operations Unprecedented move to enforce lockdown across nation may lead to a shortage of discretionary goods.Nestle, Godrej told exchanges they had trimmed or stopped operations at various locations Food/FMCG Godrej joins HUL, ITC in making handwash, sanitisers affordable; cuts Protekt prices to one-third Godrej has reduced the prices of its Protekt hand sanitisers and has joined peers HUL and ITC in the fight against coronavirus. 11 More Food/FMCG Stories Software Tech Tracing: Singapore's Bluetooth-based app for Covid-19 contact tracing is quite promising Singapore is not the only country to try this technology; the UK and the US are both mulling on using GPS or Bluetooth to create such apps. Software Here's what Indians looked up on Google amid the coronavirus pandemic Google search for the term 'coronavirus' in India grew tremendously over the last couple of months, according to a study by SEMrush, an online visibility management and content marketing platform.The Software Global war against coronavirus: China's factories work 24/7 to build ventilators for Italy As the global death toll from the coronavirus crosses 15,000, doctors from Milan to New York are desperately seeking ventilators 93 More Software Stories Digital WhatsApp will now allow you to verify forwarded messages: Here's how it works In a bid to curb the spread of fake news and misinformation on social media, WhatsApp is now working on a feature that would let users verify forwarded messages. Digital Opinion | The Covid-19 crisis could bring the country up to digital speed A moment's reflection on the outbreak should make us push for transformations in various spheres Digital Landlords in India may face action for evicting doctors and nurses who treat Covid-19 patients Amit Shah, Harsh Vardhan and Arvind Kejriwal are supporting the medical personnel at the forefront of Covid-19 outbreak 11 More Digital Stories Franchise The evolving legacy of Archies The evolving legacy of Archies Franchise Coronavirus Update: Yum Works With Franchisees On Payments 3 More Franchise Stories HR 'Hard to Plan Survival': Migrants, Contract Workers on Looming Uncertainty Amidst Lockdown In the absence of an income support package during the coronavirus-induced lockdown, low-wage workers face anxiety and economic hardship. HR With factories shut, exports imports cut, where is India's manufacturing sector heading amid the coronavirus India is witnessing a rise in coronavirus cases with over 400 cases reported so far. The virus has not only infected humans but has also shaken the economy, disrupting almost every sector, mainly the manufacturing industry that contributes about 15 percent to the GDP. 18 More HR Stories Logistics Worried about food, milk, oil amid lockdown? Here's how Indian Railways is aiming to ensure constant supply Food grains, sugar, milk, salt, edible oil, fruits and vegetables, coal, petroleum products and other such items are being loaded at the existing Indian Railways terminals, for being transported to various parts of the country. Logistics Delhi Airport Has Already Run Out Of Space To Park Planes As airlines across India ground their planes in response to the government instructed lockdown, Delhi Airport has a… 13 More Logistics Stories Construction Coronavirus will do what everything else couldn't: Crash Mumbai real estate prices A drop in unrealistic real estate prices in Mumbai has been long overdue. The Coronavirus will ensure that outcome.  Construction As Covid-19 halts construction in country, realtors' body seeks moratorium for project loans Vinod Rajputvinod.rajput@htlive.comNOIDA The National Real Estate Development Council (NAREDCO), a builders' body, on Tuesday wrote to the union ministry of finance demanding a... 10 More Construction Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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Book today Premium Ready to Move in apartments at ... Own your dream home in Gurgaon by paying 22 lacs now March 3, 2020 - Facebook launches multi-lingual ‘M... March 3, 2020 - A Harvard sociologist explains why... Security vs Experience! Now get both. Artificial I... March 2, 2020 - China Navigates the Latest Threat ... March 2, 2020 - The Biggest Obstacle to India's Ec... March 2, 2020 - The Biggest Obstacle to India's Ec... Trending: Feb 22- Feb 29 : Amazon is opening a sup... Trending: Feb 22- Feb 29 : Amazon is opening a sup... ►  February (118) ►  January (32) ►  2016 (11) ►  August (1) ►  June (1) ►  March (2) ►  January (7) ►  2015 (6) ►  December (3) ►  November (3) ►  2013 (7) ►  May (1) ►  April (5) ►  March (1) ►  2012 (4) ►  October (1) ►  May (2) ►  March (1) ►  2011 (7) ►  August (7) About Me Rijo Stephen Cletus Bangalore, Karnataka, India BE Medical Electronics, PGD Hospital and Health Care Management, CMT and MBA Finance. Pursuing MBL from NLSIU. Experienced in Domestic and International Consulting. View my complete profile