 | From the Editor's Desk
A Better Way to Map Brand Strategy Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions. But the business value of these maps is limited because they fail to link a brand’s market position to business performance metrics such as pricing and sales. Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.
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WorkU.S. Gas Prices Plunging as Holiday Travelers Hit the Road   Airfares will be slightly more expensive than last year, the motor club said, but otherwise holiday travel should be cheaper. It said the average price for a domestic hotel stay is down 12 percent from last year, while rental car costs are 20 percent lower. Work5 Innovative Startup Opportunities In Travel  Business idea - AI-powered custom expedition builder: a platform that allows adventure seekers to build their customized expeditions. Users can choose destinations, activities, and difficulty levels, and the platform connects them with local guides and necessary resources to bring their unique adventure to life. | � | | WorkBinance marks the first and last time CZ plans to be a startup CEO  When the Binance settlement was announced, Coinbase CEO Brian Armstrong said in a post on X that it’s “more difficult and expensive to take a compliant approach...but it’s the right approach,” adding: “We now have an opportunity to start a new chapter for this industry.” Work | � | | | | � | | | | WorkTwo Years With America’s Elite Firefighters  The crew has worked most of this November in Tennessee tending to a series of fires fueled by extreme drought. Ms. Gaule said Thanksgiving would very possibly be spent swinging hand tools on the fire lines. WorkWorkSenate Candidate in Michigan Says He Was Offered $20 Million to Challenge Tlaib  Usamah Andrabi, the communications director for Justice Democrats, a progressive group that helped elect many of the targeted House members, criticized Mr. Nelson’s reported offer, saying “if that’s not showing that our democracy and our elections are for sale to the highest millionaire donor, then I’m not sure what is.” WorkLeave the World Behind review: Julia Roberts stars in a 'timely' and 'chilling' thriller  Leave the World Behind is not especially original; there are too many other apocalyptic movies around for that. But the film, which has Barack and Michelle Obama among its executive producers, is especially timely. Leaflets dropped from a drone saying \"Death to America\", either a hoax or a warning, bring to mind the recent resurfacing and deletion of a message from Osama bin-Laden on TikTok. Rose\'s attachment to Friends, the most meaningful connection in her life, resonates with the visceral response of so many fans to Matthew Perry\'s death last month. Esmail could not have foreseen those connections, but they speak to how attuned to the moment he has made this chilling yet enjoyable film. WorkWorkWorkWorkWorkWorkFinland to close all but one Russia border crossing to stop asylum seekers  The situation at the Estonia-Russia border was “similar” to that in Latvia and Lithuania at their borders with Belarus, the minister said. The two countries and Poland have accused Belarus of orchestrating the arrival of thousands of Middle Eastern and African people at their borders since 2021. 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He has covered the last five presidents and sometimes writes analytical pieces that place presidents and their administrations in a larger context and historical framework. More about Peter Baker WorkWorkPlying Voters With Free Food, Ramaswamy Struggles to Win Them Over  “I feel that the Republican Party has gone off the rails, and he’s got the message that the party needs to return to,” said Chris Kardos, a 71-year-old from Center Point, Iowa, who plans to caucus for Mr. Ramaswamy. “Unfortunately, I face the reality that his chances of winning the nomination are not great.” WorkThree Killed After Landslide Strikes Alaska Town  Peter Boyd, a meteorologist with the National Weather Service in Juneau, Alaska, said that in the six hours before the landslide, a total of 1.13 inches of rain fell at the nearby Wrangell Airport. WorkJohnson Learns on the Job, Drawing the Ire of the Republican Right  Annie Karni is a congressional correspondent. She was previously a White House correspondent. Before joining The Times, she covered the White House and Hillary Clinton\'s 2016 presidential campaign for Politico, and spent a decade covering local politics for the New York Post and the New York Daily News. More about Annie Karni WorkWorkWorkHow BusCaro Is Making Transport In Pakistan Safer And Cheaper  Orbit’s finance will help BusCaro to invest in further improvements to its technology stack, with Shahzad keen to build new functionality for passengers and partners as the business expands. The company has also begun to eye international expansion. WorkWorkSuperyacht Entrepreneur Interview: Voly Founder Ian Flanagan  “We now have about 1,400 yachts that use our systems,” Flanagan adds, “and 82% of the yachts over a 100-meters-long use a Voly Group product.” They’ve also acquired Pinpoint Works—a project management software solution designed to streamline complicated yacht work list management, refits and boat builds. 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WorkReset In The Desert: Winter Wellness Awaits At These Arizona Resorts & Retreats  Whatever retreat calls your name, remember that your well-being is at the core of any experience. By enjoying a customized stay, you’ll get the chance to address parts of you that normally go unacknowledged, and nurture them with expert support. Arizona’s warm hues, golden sunsets and unique fauna and flora provides the perfect backdrop for simultaneously stabilizing and letting go. WorkIntroducing The Bremont Waterman Apex II  Only 350 of the watches will be made, and to add to the exclusivity and intrigue the matte black dial is made to look like a shark fin against the waves and is framed by a new dial flange aptly colored in harbor blue. WorkHoliday Gift Guide 2023: 11 Best Skincare Sets  Need a skincare stocking stuffer? This kit has you covered with all of the essentials to keep skin smooth in winter in the brand’s best-selling flavors and fragrances: Vanilla Cashmere Body + Hand Cream, Watermelon Frosé Lip Mask and Lip Balm Stick. $14.99, evolutionofsmooth.com WorkHoliday Gift Guide 2023: Gifts To Make A Bedroom Feel Like A Five-Star Hotel  One of the best amenities you’ll find at a mountain resort is a towel warmer. These handy gadgets aren’t just reserved for spas and resorts, though—Zadro offers a freestanding towel warmer that makes a fantastic gift for a traveler who wants a hotel-style bedroom. In just a few minutes, it can heat up two large bath towels, robes, a blanket, or even a set of PJs, helping you slip into cozy mode in a flash. $151 at lowes.com WorkGoogle Flights (Google Travel): 5 Things You Need To Know  These powerful tools can help you quickly find the best flights and hotels. Google Flights may also help you spend less money. The Google Travel destination guides can also reduce your research time. The dashboard includes essential details about the climate, what visitors usually do, and typical travel costs. Work'Godson Of Andy Warhol' Completes Unfinished Michelangelo Painting  Recently, for example, digital imaging techniques removed the censoring veils from the first ever frontal nude portrait by a woman, allowing viewers to see it as the artist originally intended. And X-rays helped reveal new insights into how Leonardo daVinci painted "Mona Lisa." WorkDo Cannabis Users Feel More Empathy? A New Study Aims To Find Out  Other studies have explored the emotional processing of cannabis users and found deficits: Researchers at Colorado State University’s College of Natural Sciences set out to find similar data, with slightly different results. A study published Feb. 29, 2016 in the journal PLOS ONE explored users’ ability to recognize, process, and empathize with human emotions like happiness, sadness, and anger. In that case, performances varied, good and bad, however cannabis users were more able to detect and identify anger. WorkJust Stop Oil's Rokeby Venus Attack Contains An Art History Surprise  The world will keep moving, but from Donnelly's perspective, fossil fuels belong in the past with the dinosaurs. And perhaps Velasquez, pondering his own legacy and experimenting with gaze for the future, would have agreed. The would-be Moorish Jewish artist may have smiled upon the young Moroccan girl, redefining her own rules for beauty and justice. |
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