Wednesday, February 26, 2020

February 26, 2020 - A guide for early-stage Indian startups to lure the right talent

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TradeBriefs Editorial

From the Editor's Desk

Why Japan's Lost-and-Found System Works So Well

In a now-viral Twitter post, a woman named Keiko recounted how her young son found a 50-yen coin in a park in Japan's Hokuriku region. He insisted on turning in the money - worth less than 50 U.S. cents - at a nearby koban (police station). At first, Keiko (who requested that her family name not be used) worried what reaction the 6-year-old would get from the officers on duty, but the police response surprised her: "Several officers came out [of the koban], asked where and when the coin was picked up, and filled out the official [lost and found] document" and offered praise to her son.

Keiko credits her son's school for his actions. "Children are taught at nursery school and kindergarten to return found items to the koban," she says in an email to CityLab. She also praised the response of officers. "My son is just six years old, but they treated his concerns as those of an adult."

Continued here


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A guide for early-stage Indian startups to lure the right talent
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February 26, 2020 - India's sugar production to stay higher, six million tonnes of surplus looms

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TradeBriefs Editorial

From the Editor's Desk

When Pricing Your Product, Go Big or Small - The Middle Doesn't Sell Well

We make buying decisions with emotions much more than we do with logic.

In his fantastic book, Alchemy, Rory Sutherland (vice chairman of Ogilvy) tells us we get an emotional rush under two types of buying conditions: 1. When we get a great deal/discount, and 2. When we pay a lot of money.

The low and the high prices produce a dopamine squirt in our brains.

Continued here


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